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    Godfather of soft power leaves legacy of diplomacy at time of volatility

    Joseph Nye, a U.S. political scientist and scholar known for coining the term “soft power,” passed away this month. Integral to development and aid work, tributes have come in from across the sector.

    By Rebecca L. Root // 16 May 2025

    International affairs scholar and author Joseph Nye, affectionately known as “the godfather of soft power,” died May 6 at the age of 88 in a hospital in Cambridge, Massachusetts. The political figurehead and education advocate leaves behind a legacy of diplomacy and peacebuilding at a time of geopolitical turmoil.

    Nye’s enduring concept of “soft power” transformed how the U.S. and other nations approach global development and international aid. By framing development assistance as a strategic tool of influence rather than mere charity, he helped legitimize and sustain support for international development work through changing political climates.

    His ideas have provided the intellectual foundation for development professionals to articulate the strategic importance of their work, particularly at a time when development budgets face increasing scrutiny.

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    Read more:

    ► Pumping breast milk in a war zone: Development diplomacy in action

    ► Rethinking power: Danny Sriskandarajah on why citizens lead real change

    ► The case for soft power: Dan Runde on 'The American Imperative'

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    • Democracy, Human Rights & Governance
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    About the author

    • Rebecca L. Root

      Rebecca L. Root

      Rebecca L. Root is a freelance reporter for Devex based in Bangkok. Previously senior associate & reporter, she produced news stories, video, and podcasts as well as partnership content. She has a background in finance, travel, and global development journalism and has written for a variety of publications while living and working in Bangkok, New York, London, and Barcelona.

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